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Already the best newsjack on the board. Make it a video. The page is the home for that clip.

Celebrate the operator, then ask the only useful question: was the phone the same as last month?

The smallest version of ‘rooms you’re in.’ A real person, a real day, no pitch.

A sale in the trades or the franchise world is a room George is already in. React, don’t recap a press release.

The format is the proof: I just got off a call with ___ and they said ___.

Not only AI news. If every walk-and-talk is about models, it is George promoting his category again.

The credibility play: the AI person telling you where not to use AI.

Your answering service assigns a different person to every location. That is what the customer thinks the company sounds like.

Anyone on the team can carry this one — it is mostly listening while operators complain.

Joel Worthington already recorded this (876 views). Same treatment as Potts: it is a field-ops argument, not a product demo.