Your answering service assigns a different person to every location. That is what the customer thinks the company sounds like.
A franchise sells sameness. The phone is the first time the customer checks whether the logo is real. If Location 12 and Location 41 sound like two different companies, the rest of the brand book is decoration.
Spoke: Brand damage on the phone.
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.