This is the lead. Dennis picked it on the Aug 7 call because it is the only spoke that proves you speak franchisor: no standard way to answer the phone → inconsistent systems → dirty data → you cannot tell a bad franchisee from a bad process.
When two territories answer the phone differently, you cannot compare them. Discovery-day prospects see results all over the board and walk. Marketing spend looks like it failed when the phone is where it actually died. Mike Potts already recorded why 70% of franchise software projects fail. Joel Worthington already recorded why franchisees skip the system. The gap between top and bottom performers is a measurement problem before it is a people problem.
Topics on this spoke:
- Your top franchisee isn’t better. Your data is worse.
- Why you can’t compare two territories that answer the phone differently
- The variable in your franchise data nobody is controlling for
- What a discovery-day prospect sees when your results are all over the board
- Marketing works. The phone is where it dies.
- Why 70% of franchise software projects fail
- Why franchisees don’t follow your systems
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.