Dennis on the call: don’t only talk about the product, or it reads as George promoting his own software again. This rail is news, reaction,

Your current solution is not a holding pattern. It is actively teaching callers what the brand feels like. Name the enemy: answering-service

This is the lead. Dennis picked it on the Aug 7 call because it is the only spoke that proves you speak franchisor: no standard way to answe

Every competitor talks about missed calls. Ryan Fenn says it on Facebook weekly. It converts. It does not differentiate. Use this spoke as r

Greatest hits — money pages These three pages are where George Paladichuk’s talk is supposed to turn into money. The

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