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A rude human rep is worse for your brand than AI

Anyone on the team can carry this one — it is mostly listening while operators complain.

Callers forgive a machine that is clear. They do not forgive a human who is rude, rushed, or from a different company than the truck that will show up tomorrow. Rep roulette at the answering service is not a staffing inconvenience. It is the brand.

Spoke: Brand damage on the phone.

This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.

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