A prospect on discovery day is shopping the system. They look at the spread between your best and worst operators.
If the spread is ‘it depends who answers the phone,’ they are not buying a system. They are buying a lottery. Standardized answering is how you make the scoreboard look like a franchise instead of a collection of small businesses that share a logo.
Spoke: Dirty franchise data.
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.