Territory A and Territory B are not A/B tests if the phone is a different product in each.
Franchisors compare close rate, ticket size, and lead cost across the map. None of those numbers are comparable until the first human response is the same action. Dirty phone data makes every other KPI a guess.
Spoke: Dirty franchise data.
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.