The window is short. Most franchise locations do not treat it as an operating standard. They treat it as ‘we’ll get to it.’
A location that calls back in 90 seconds and a location that calls back after dinner are not running the same business. Until answering the phone is standardized, speed-to-lead is a slogan, not a system.
Spoke: The missed-call leak.
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.