The hook is the wait, not the software. Leads go cold in the hours between the form-fill and the first human voice.
This is the speed-to-lead cousin of the missed-call leak. Do not present 37% as a NaiL-invented statistic in a vacuum — it is the filming prompt for the wait-kills-close-rate story. Pair it with the 2–6 hour callback window.
Spoke: The missed-call leak.
This page is a chip on George Paladichuk’s topic wheel. The money tree of those URLs is here. Center of the wheel: NaiL A.I. — every call answered the same way.