Founder, NaiL A.I.
Every call answered. Every job booked.
I help roofing franchises and multi-location operators stop losing leads with AI that answers every call and books jobs 24/7.
- 100+locations on NaiL A.I.
- 60clients in the last year
- $1.5Mcaptured for one client in 30 days
- 24/7calls answered
How I help home service brands grow
My focus is franchise systems and multi-location operators, and independents doing $2M to $10M are still welcome.
A.I. Lead Automation
NaiL A.I. answers inbound calls and books jobs around the clock, so revenue stops landing in voicemail. More than 100 locations now run on the platform, and franchise brands use it to handle thousands of calls a month.
See how NaiL works →Growth Marketing
I grew NaiL to 60 clients in the last year by focusing on relationships and reputation, not just technology. It's the same approach Brad Strawbridge used to grow his roofing company, and I bring it to the operators I work with.
Learn more →Content & Personal Brand
On the Nail It. podcast I sit down with operators and brand builders like Mike Potts, Joel Worthington and Dan Antonelli of KickCharge Creative. I ask how they actually grew, so every episode gives home service owners a playbook they can use the same week.
Watch on YouTube →People I learn from
I spend time with operators and advisors who build real businesses, and what I learn from them shapes how I build NaiL.
Every missed call is money left in voicemail
Franchise systems lose millions to mishandled calls. A homeowner calls about a roof or a fence, nobody picks up, and the job goes to the next company on the list. Multiply that across dozens of locations and the loss is huge.
NaiL A.I. answers every call and books the job. One of our franchise brand clients handled 11,920 inbound calls last month, and 8,338 of them came in during business hours. For another franchise client, NaiL captured almost $1.5 million in 30 days. That's verifiable revenue that made it to the bank account instead of sitting in voicemail.
If you run a franchise or a multi-location operation, the demo shows what your own calls look like.
What people are saying
In 3 years, people will look back at George and forget he was once a broke college kid juggling classes, clients, and platform development. I'm proud to advise amazing talent before others recognize their potential.
There's no BS with George. He's a straight shooter. He's going to give you what you want, and if he can't do it, he'll tell you he can't.
It has really been a breath of fresh air working with a company that understands our business, that understands the challenges that we have, and has the technology to directly impact sales.
Oh, that's pretty good. No, that's freaking killer.
George Paladichuk is like a mad scientist dropping mad science on the true numbers. You are one dangerous dude. In a good way of course
George, this post shows much more maturity than most people your age. Good job.
I have no sales reps and make no cold calls. NaiL A.I. grows because home service owners see the booked jobs on their own dashboard and tell other owners.
Nail It. podcast
I ask fence, roofing and franchise leaders exactly how they grew, and share the full conversation.
Dan Antonelli
KickCharge CreativeDan showed me why a strong brand makes every marketing dollar work harder.
Mike Potts
Franchise technologyMike explained why most franchise software projects fail, and what I now do differently.
Joel Worthington
Franchise operationsJoel taught me why franchisees skip the system and how to get them to follow it.
Zach Peyton
Superior Fence and RailZach walked me through how he put a billion dollars of fence in the ground in seven years.
Stop losing the calls you already paid for
See how many jobs your phones are missing today.